Fully fledged lords of the dance Sacha Lord-Marchionne and Sam Kandel are WHP’s founders, and also the brains behind Parklife Festival, which is responsible for bringing £5 million to Manchester’s economy each year. With their roots in Sankeys – the club that won Manchester’s heart and later took Ibiza by storm – The Warehouse Project was destined for good things.
As the name suggests, The Warehouse Project is no ordinary club. Seeking to emulate the kind of parties which earned the UK its golden status in the rave scene of the ‘90s, WHP is vast. Following its beginnings at the disused Boddington’s Brewery, the event series made the move to its current home on Store Street, and have also hosted events at Victoria Warehouse near Old Trafford, where the parties were 6,000-strong. In an interview with Complex last year, Sacha explained the importance of the venue to WHP partygoers:
“They’re not coming to a purpose-built venue, they’re coming to something that’s very temporary; they’re walking into what’s essentially a car park but it was actually the largest air raid shelter in Manchester during WWII. For this generation, it’s the nearest they’re going to come to the illegal warehouse parties that happened in the late ’80s and early ‘90s”
The evolution of The Warehouse Project is felt nowhere as strongly as in their line-ups. With a definite move towards grime, dub, dubstep and drum & bass, WHP listens and responds to Manchester’s younger student crowd to which it caters. That’s not to say the house and techno offerings are any less strong – from Berghain’s very own Ben Klock to minimal techno pioneer and infamous party-animal Ricardo Villalobos, this year’s series promises to be a techno triumph.
The thirty-one shows run from 16th September right up until New Year’s Day. The New Year’s events are yet to be announced, but if last year’s are anything to go by, you’ll want to cop your tickets ASAP. This week, we highlight some of our picks of the season with Tracks Of The Day from Midland, Bok Bok, Special Request, Eli & Fur, Fred P and Esa.