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Moving into the latter stages of our Record Store Day takeover, today it’s the turn of Rough Trade. Born of a vast, handpicked and personal collection of records amassed throughout his travels, Geoff Travis launched the original Ladbroke Grove store in 1976 with the label following in 1978. Since then, the Rough Trade organisation – which spans shops, label and distribution network – has flourished, near perished and then risen again from the (almost) ashes. Today there are four Rough Trade stores: West London, East London, Nottingham and New York. The label has released the likes of The Smiths, The Strokes, Cabaret Voltaire, and Arcade Fire and their present roster plays host to progressive artists such as ANOHNI, Dean Blunt, Pantha du Prince and Warpaint. Today we celebrate their vibrant history as Sam Jones, General Manager of Rough Trade East, selects his Tracks Of The Day.
Rough Trade was inspired by City Lights Bookstore in San Francisco. The store actively encouraged curating a sociable atmosphere for shoppers, inviting them to spend time hanging out in the store as opposed to handing over money and leaving again. Rough Trade shares the same mantra; it’s an experience, not just a shop. Travis opened the store with an aim to turn his play into work; he bought a second hand Jamaican sound system and put his lovingly sought out records on the shelves.
It’s 10 years since the inaugural Record Store Day, and in this tenth national celebration of the independent record store, Rough Trade hosts all day events in both of their London sites this Saturday 22nd April. The West London store will be trading from 8am to 6pm with live performances from Nadine Khouri, Gilbert O’Sullivan and Taurus Trakker amongst others. Over in Shoreditch from 8am to 9pm, Hot Chip’s Joe Goddard, Ibibio Sound Machine, David Rodigan, Flowdan and Powell are among the many guests during the day. Moving into the evening, Rough Trade East will see a DJ set from The Brian Jonestown Massacre’s Anton Newcombe and a live performance from The Black Angels, both artists who feature in Sam’s Record Store Day picks, below…
Check out the full Rough Trade East line up here.