With every Watch The Hype mix, a limited number of mix CDs will be given away on Facebook. The first people to comment on the post win a copy. To be in with a chance, follow the instuctions below.
Part of the Record Store Day 2017 takeover
Record Store Day is an important date in the calendar of any proper head, and not for the importunity it affords to nab that “special edition” purple repress of Green Day’s American Idiot, nor for the hyper-exclusive Mumford & Sons cover of a Joni Mitchell classic that’s being sold at a foolishly high price. For many, RSD is a day to celebrate the genuinely surprising resurgence in vinyl sales that has swept Britain over the last decade. At its heart, the annual event is a chance to champion the stores that have backed vinyl through thick and thin – one at the top of this list is Phonica.
Phonica is a record store that has weathered the bad times as well as riding the good. It was founded in 2003 and in the last 14 years has played a pivotal role in London’s electronic music scene. Located on busy Poland Street in the heart of Soho, Phonica has played an important role in the musical life of any self-respecting electronic music enthusiast. Aside from being home to an in-house record label, Phonica is notorious for hosting some of London’s best free in-stores (I recently attended the launch of Roman Flugel’s Black Acid EP at the store in March, he killed it).
To celebrate this auspicious day the staff at Phonica have chosen four tracks by artists they are most excited about this year and, by God, their selections are mighty fine. Of course, Roman Flugel’s ‘Too Hot to Sleep’ makes the cut. Phonica have always been fervent supporters of Mr Flugel, and released his last EP on their eponymous label. Bristol’s Shanti Celeste contributes one of her crystalline house tracks. Earth Trax’s ‘Sax Track’, which appeared on Bradley Zero‘s label Rhythm Section last year, also makes an appearance. Finally, there’s ‘The Sun Returns’ by Nu Guinea; a well-tuned, organic sounding jam. Feast your ears on these and expect this and more at Phonica on Saturday.